The Fold looks differently at how swimwear is made for women, reinventing classic styles to support and flatter larger bust sizes in a range of unique, beautiful designs.
Customer confidence is key to selling any product, and never more so than with swimwear. We worked with The Fold to create a campaign that would establish trust and peace of mind for new customers. The Fold’s strong reputation, demonstrated in their high online ratings, was used as the inspiration to interview and film real customers about their positive experiences with the brand. Alongside the interviews, we also captured moving portraits of each customer in their bathing suits, which highlight the fit, feel and the confidence their swimsuits give them.