Touring internationally since 2008, British artist Luke Jerram has installed over 1,900 street pianos in over 60 cities worldwide, each bearing the simple invitation: Play Me, I’m Yours.
The Arts Centre Melbourne’s brief was to create a promotional trailer for the artwork Play Me, I’m Yours, using a circular motion technique. This project required a lot of innovative thinking, both technically and creatively. We devised a filming and editing technique which allowed us to capture the pianos in multiple locations and then tie all of these ‘snapshots’ together. The huge success of the advertisement is a testament to its ingenuity and to the enduring appeal of this great artwork.